Hi there! I’m a designer focused on making beautiful, useful, and helpful products.
Functional
Thoughtfully Crafted
Visually Engaging
Meticulously Built
These design values are central to my work. I’ve always been driven to create and improve my surroundings, focusing on elegant solutions for real needs. Collaboration fuels me, as it leads to better results than working alone. I balance big-picture thinking with attention to detail, aiming to work quickly yet thoughtfully. I constantly strive to improve, delivering high-quality outcomes while contributing to a larger mission to make a positive impact.
I studied industrial product design, starting with creating 'real-life' products like furniture and appliances, adhering to industrial standards. This hands-on experience during college provided a strong foundation in designing for mass production. After graduating, I ventured into freelancing, taking on various branding projects and gradually moving into the UI/UX field. As I delved deeper into UI/UX, I found my true passion and secured my first official role at a startup, building digital products. Since then, I've worked with small to medium startups, agencies, and continued freelancing, developing a wide range of multi-disciplinary skills in diverse contexts. My insatiable curiosity, high craft, and adaptability enable me to generate impact in our ever-changing environment. Additionally, I enjoy teaching and mentoring early designers, guiding them through the complexities of design
Gravel
Senior Product Designer
2022-Now
I developed a comprehensive design system and worked across two tribes, each with an associate designer under my supervision. I led the design of an emerging zero-to-one product and contributed to enhancing navigation design, while formulating strategies to support business growth
Style Theory
Product Designer
2022
I enhanced the mobile app browsing experience across all regions, resulting in a 20% increase in user engagement, while also designing browsing improvements for the website
Salt
Senior UX Designer
2021-2022
Led the UX process and research across all projects, managed client relationships, oversaw a team of 4 UX designers, and enhanced team collaboration
Proedu
UI/UX Designer
2020-2021
As the sole designer, I took on multiple roles, including enhancing branding, creating illustrations, designing landing pages, conducting user research, and building zero-to-one products from the ground up
PlugD Technologies
Freelance UI/UX Designer
2020
Managed health check designs across multiple platforms, conducted heuristic evaluations, and performed competitive benchmarking
Serbaseleb
UI/UX Designer
2019-2020
As the sole designer, I wore many hats, creating the brand, logo, and content. I built the product from the ground up, developing the mobile app, website, and admin tools, while collaborating with various functions both within and outside of development
“Ani’s solid background in user research, user-centered design process, and excellent sense of design make her a complete package of professional product designers. I am impressed by her will to go the extra mile. Her deliverables are always top-notch and highly professional. She makes sure it has a solid thinking process and has a customer-centric mindset behind them. It is such a pleasant experience to work with Ani. We are very lucky to have her on our global team.”
Product Designer
“Ani is one of the talented designers in Style Theory, she had quite an experience building and creating design in digital product development, she's focused on defining the "why" on every project so every effort would be straight to the point, she's also designing with data-driven and her empathy shown on every project she's been involved in.”
Product Designer
“ani is humble, smart thinking, time management is priority and cool design make the app so user friendly and always deliver more than expected. 👍”
Business Specialist
I'm N R Haryani, call me Ani. A product designer who thrives on curiosity about humans and their complexities.
Initially, I was attracted to UI/UX because it combines creative problem-solving with visual aesthetics. The process of turning complex user problems into elegant solutions intrigued me. It also aligns perfectly with my personality—I love challenges and am always seeking to improve. The field of UI/UX requires constant adaptation and flexibility in the face of ever-changing problems and situations, which has strengthened my skills. Over time, this field has helped me grow more organized and thoughtful, impacting my personal and professional development
I'm also passionate about using UI/UX to create an impact in education. I've signed up on several bootcamp platforms and offer 1-on-1 coaching, helping others start their careers in UI/UX. I've significantly influenced over 80 students, many of whom have secured their first jobs in the field. This mission fuels my desire to contribute even more to the industry. Outside of work, you'll find me reading books, comics, and webtoons, or watching movies, TV series, and anime.